For this Valentine’s Day, Ölend introduces Elio, a new design inspired by my recent journey into motherhood, and named after my first son.
Elio. Elio. Elio. Elio...
This is the name of a new love.
Love comes in many shapes.
This one can be LOUD.
But it quiets the rest of the world.
It interrupts sleep, routines, emails, showers,
clean clothes... well... Your entire life.
And still, that breath puts everything back in place.
So here is Elio, too, and how this love
finds its form in the outside world.
This is a story that begins with motherhood, but unfolds through objects. This campaign communicates the beauty of a new design, its resistant materials, and its inspiration through a story told from the point of view of the bag: the messiness, the long sleepless nights, the playful moments, the tears, and the tenderness.
Designed to simplify and beautify everyday life, Elio is not just a bag.
It’s a love story.
